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IRIN/PlusNews on Wednesday profiled Bellissima, an Ethiopian coffee shop located in the upper-case letter of Addis Ababa that provides no-cost "Sensation" steel condoms with every order. Hayat Ahmed, 2003 Miss Ethiopia and owner of Bellissima, said that as the marque ambassador for "Sensation" condoms in the country, she "wanted to link concern with a message for sexually participating people." According to IRIN/PlusNews, the cafe's concept is modeled on "condom parallel bars" in Asia. Within the first deuce days of business, the cafe handed out hexad boxes that contained 48 packets of three condoms each. The campaign is supported by social merchandising groups like DKT Ethiopia, and Ahmed said she plans to open more cafes around the country and boost other HIV/AIDS prevention strategies, such as fidelity and abstinence. Ahmed said that many Ethiopians are "ashamed" to discuss condom use and that she wants to "facing pages the message that condoms can protect you from HIV/AIDS." According to IRIN/PlusNews, the no-cost condoms have "elicited sundry reactions, with older patrons tending not to like the musical theme, while younger ones making love it and sometimes ask for a second packet." Ahmed added that she plans to set up condom vending machines in the cafe (IRIN/PlusNews, 8/20).
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